I’m Anna, the founder of
Wardrobe on Purpose. I’ve been a clotheshorse and minimalist semi-nomad who have tried most wardrobe advice, from buying basic essentials to building capsule wardrobes. None of it held until I started looking at the life I was actually dressing for. Now I build intuitive (yet logical!) tools and frameworks that help you work out what your own life and style call for, so getting dressed is easy and you still feel like yourself.